Japanese Car Exports - New Used UK

The UK Automotive Exportation sector is a global leader in process and product innovation of New and Used Second Hand Autos to the rest of the world. Within the European Union, the UK’s Exportation industry has the best car and commercial vehicle makers and exporters. British citizens (English – England, Welsh – Wales, Scottish – Scotland and Irish – Ireland) bought over 2.5 million new cars in the UK last year, 0.4 million European Cars and 5.6 million used second hand cars. Cheap car and auto production is rising since joining the European Union, now exporting about 1.67 million cheap units. New and Used Second Hand Commercial vehicle exporters and passenger vehicles production, looks set to exceed 600,000 auto units for the first time since 1998.

In the recent years, the exportation of new and used cars from the United Kingdom (UK) to the rest of the world (including Japan) has significantly increased. This Exportation success is in contrast to past years where the bulk of vehicles being exported from exporters in Europe, were mainly from Germany. Japan however, still dominates the world’s bulk source for the exports of cheap new and used cars either second hand, or from car Auctions. These cheap Japanese vehicles to many countries worldwide including Britain and the rest of European Union, was due to the reliability that these cars have and the cheaper costs of running Japanese vehicles in general.

The purchase of second hand cars from Auctions and Auction houses such as the British Car Auctions has significantly dropped with the increased strength of the British pound. Joining of the European Union has also reduced popularity of Car Auctions in the UK because cheaper Cars can be exported and Imported from Europe – Germany in Particular - without restriction and risks associated with car Auctions. The sector now accounts for over 9% of our total export of goods. Over the last 5 years UK has exported, on average, over a million cheaper cars a year - a fivefold increase in real terms since 1986 and twice the amount from Germany. Japanese, German, African and American manufacturers import cheaper British built cars into their home markets and over 70% of UK Car Exports go to Europe, including Germany.

The new premium athlete in the compact class is now set to enter the market: Audi proudly presents the second generation of the A3. Powerful four- and six-cylinder engines with up to 177 kW (241 bhp), quattro drive and the new, automatic DSG Direct Shift Gearbox team up with the highly dynamic suspension to provide exactly the driving pleasure you will sense at very first sight when admiring the sporting lines of the body. And the exclusivity of the car's features and materials once again conveys the supreme standard so typical of Audi's large models in the compact class. The new A3 is therefore entering the market with the clear intention as the most sporting car in its class to thrill not only the loyal A3 driver, but also many new purchasers in the market. And these new customers must be won over against competitors with a big name and a renowned image. Competitors, indeed, who themselves have followed the successful concept of the former Audi A3 in the still young compact premium segment.

To reach this objective the engineers developing the successor to the Audi A3 gave themselves a very demanding brief from the start, focusing in particular on driving pleasure. Clearly defined concepts help to reach this objective, for example the emotional and dynamic exterior design together with the matching, sporting interior, a wide range of engines and transmissions for the first time including a six-cylinder version, and a chassis and suspension clearly setting the new benchmark in this class. A further objective was to outperform the high level of equipment and model features of the first A3 in order to successfully reach additional target groups.

The new Audi A3 therefore has everything it takes to continue – and, indeed, enhance - its predecessor's unique story of success. The second generation stands out through its superior sportiness, highly developed technology and the most dynamic design in its class, giving the car the same pole position clinched by the first generation of the Audi A3 right from the start. Audi A3 made its debut in the compact range as a three-door saloon in 1996. And it immediately established the benchmark in its market segment more than any other car at its time, the proverbial premium quality of the A3, its elegant body design and outstanding dynamic performance establishing a new trend for a new era. In a part of the market where common sense and economy had previously been the crucial purchasing motives, the A3 introduced new values and, indeed, a new philosophy. The strategy of success was based on Audi's self-imposed standards in terms of safety and quality, design and innovation carried over from the brand's large model series and transferred to the compact segment.

With a wide range of equipment and an equally wide choice of accessories, the A3 allowed the customer to create his or her personal "dream" car more efficiently than ever before in the compact range. High-torque TDI and fast-revving spark ignition engines ranging initially from 66 kW (90 bhp) to 132 kW (180 bhp) offered every customer exactly what he – or she - wanted. Sporting quattro versions, the uncompromising S3 initially developing 154, then 165 kW (225 bhp) and the five-door models introduced in 1999 subsequently completed the model range.

Almost 875,000 customers the world over, as well as motor journalists and other car experts, have confirmed the convincing concept of this car ever since the Audi A3 made its debut in the market. National and international awards such as the Golden Steering Wheel and Europe's Best Car as well as the German Federal Product Design Award and countless wins in comparative tests by the motoring press clearly prove the qualities of the Audi A3. This success has continued consistently over the years, the Audi A3 consistently ranking No 1 in its class in terms of stable value until shortly before the end of its production life: After two years the A3 still commands an average of 75 per cent of its original price in the German second-hand car market. Emotion and precision: These two features characterise the exterior design of the new A3, making it stand out clearly as a fully-fledged representative of Audi's current design line. Wheelbase increased by 65 millimetres or 2.56", an increase in width by 30 millimetres or 1.18", and a reduction in height by 10 millimetres or 0.39" give the new A3 proportions reminiscent of a classic coupé. This impression is further enhanced by short front and rear overhangs, the much lower rake of the C-pillar, and the flatter window surrounds.

UK CAR MANUFACTURING INDUSTRY

‘British Japanese’ Honda and their English brokers - whose Swindon facility is the UK's largest exporter of passenger cars to Japan, America, Asia Middle East and Africa. British MG Rover and their brokers - whose joint venture with Shanghai Automotive Industry Corporation will help to fund the exporting and development of new vehicle models at cheaper manufacturing costs. ‘British Japanese’ Toyota and their English brokers whose £50 million investment at Burnaston has raised the exporting capacity by more than 50,000 and created 500 jobs;

‘British American’ Ford and their brokers - where 25% of the company's entire global engine production, and all its diesel engines, now come from the UK at a much cheaper rate than anywhere else on the world. These cheap rates ensure that the United Kingdom (UK) is ahead of the rest of the manufactures in car exporting. British GM Vauxhall and their Brokers - where production at Ellesmere Port is to be expanded to meet demand for the new Astra cars. ‘British Japanese’ Nissan and their English brokers who blazed the trail to the UK in the early 1980s, and continues to run the most productive car manufacturing site in Europe.

Great Britain - Especially the English industry is continuing to show a firm commitment to the science budget - more than double since 1997 to £3.3 billion by 2007/8. The English, Scottish, Irish and Welsh secured £12million for the hugely successful Manufacturing Advisory Service - a program that has boosted manufacturing by more than £53million, delivering an average £100,000 added value to every manufacturer that goes through the full program.

THE FUTURE OF THE UK CAR INDUSTRY (EXPORTATION AND MANUFACTURE)

It is anticipated that the Exporting of New vehicles and second hand used cars and the funding for the Technology Strategy will increase by £140m per annum by 2007/8. Taken with the re-direction of existing spend on exports innovation, this will increase spending on the Technology Strategy to more than £250m per annum on exports, by 2007/8. Helping British (English, Scottish and Irish) Car manufacturers and exporters pull through new technologies and processes from the science base and turn them into competitive exporters advantage.

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